Maison VILOA · France · 2018
F.A.Q.
Founded in Paris · Designed in New York
VILOA began its story in 2018, in a small studio in Lyon, France, where designer Elena Varen started creating jewelry inspired by quiet elegance and European minimalism.
Her first boutique — only 12 square meters — quickly became known among locals for its calm aesthetic and attention to detail.
Over the years, VILOA evolved from a local artisan shop into an independent jewelry label.
Each piece still carries the same philosophy Elena started with:
less noise, more meaning.
From Lyon to New York
In 2024, VILOA moved its creative base to New York City, blending European refinement with the simplicity of modern urban life.
From our Brooklyn studio, we design, curate, and photograph every piece in-house — from sketch to packaging.
In 2025, VILOA launched its online store, making our jewelry accessible to clients across the United States, Europe, and beyond.
Each order is wrapped by hand in our signature beige-and-blush tones — a touch of Parisian calm in the rhythm of New York.
Our Philosophy
VILOA is more than jewelry — it’s a reflection of movement, growth, and individuality.
From a small French studio to an international audience of modern women, our mission remains the same:
to create jewelry that feels personal, timeless, and quietly confident.
“VILOA was never about perfection — it’s about emotion in every detail.”
— Elena Varen, Founder & Designer